Marketing
This specialization will fine-tune the students to understand the changing business environment and the fundamental premise underlying market driven strategies and also to identify the indicators of management thoughts and practices. Students will be equipped with a strong theoretical & practical foundation.
| S.NO | DETAILS |
|---|---|
| BA4008 | Retail Marketing |
| BA4009 | Consumer Behavior |
| BA4010 | Integrated Marketing Communication |
| BA4011 | Services Marketing |
| BA4012 | Sales and Distribution Management |
| BA4013 | Product and Brand Management |
| BA4014 | Digital Marketing |